Digital signage player aims to broadcast advertising information to specific people in a specific physical place and in a specific time period, which makes it obtain the advertising effect. Some people call it "the fifth media" alongside paper media, radio, television and the Internet.
Digital signage is a new media concept, which refers to the multimedia professional audio-visual system that publishes commercial, financial and entertainment information through large-screen terminal display devices in large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other crowded public places.
1) The program editing interface is simple and easy to use. Without special training, operators can use editing and publishing software to publish all kinds of digital information such as words, icons, animations, interactions, videos, audio information, etc. anytime and anywhere, integrate them into a "digital sign", and publish them in the form of advertisements.
2) Easy maintenance. The system of digital signage player plays automatically, and no special person is required to manage the operation. Even if the terminal player is unexpectedly powered off, the system will automatically play again when it is powered on again, without manual operation.
3) Powerful multi-layer mixing function. Support mainstream formats such as composite video, component video, HDTV high-definition video, etc., and realize mixed display of arbitrary windowing, transparent superposition, stunt flipping, scrolling text, etc.
4) A variety of media expressions can be used. Video, audio, pictures, animation, click interaction can be supported.
5) A dynamic advertisement that allows the content to change with each passing day.
6) It is similar to TV advertisements and advertisements on web pages, but it is highly targeted, flexible and changeable in form, and adaptable in content. Therefore, it can be mixed and used by various existing production tools (such as web page production, VCD production, FLASH production, etc.).
7) It is a new technology produced by the integration of network technology, multimedia broadcasting technology, software component development and integration technology. It is a user-oriented technology, that is, users can easily learn to make various signs themselves.